Are you a lover of Northeastern Wisconsin and its small towns, outdoor fun, and rural charm? Shawano Country boasts all these things in spades! Since it’s prime time to get your holiday shopping all wrapped up, Shawano’s Main Street offers a unique shopping experience. You’ll see no chain stores; just loads of charming, locally owned shops filled with carefully selected gifts just waiting to be wrapped up and given to your happy recipients. Shawano’s shops are open and ready to help you find perfect gifts for everyone on your list.
Consider shopping Shawano for the day – or make a weekend of it to take time to enjoy our community’s charming retailers, hit the casinos, enjoy a full-blown spa day, or get an early winter hike in on one of our area’s scenic hiking and biking trails. Bring your snowshoes, just in case!
Here’s a list of Shawano’s downtown gift shops, all located on our picturesque small town main street:
Body Essentials
126 S. Main St., Shawano, WI 54166
(715) 524-9010
The ladies of BE are ready to help you select JUST the right gift from their carefully curated collection of all things shiny, comfy, and luxurious. From supple leather handbags and a sparkling selection of jewelry to body care gifts for men and warm, fuzzy mittens and cozy tops, BE is fully stocked with Christmas cheer!
Bottle House Antiques
701 S. Main St., Shawano, WI 54166
(715) 853-8722
Lovers of vintage beware: you’re going to need some time to savor the browsing at Bottle House Antiques… it’s a collector’s dream. There is no way you’ll walk out of this shop without something in hand that you surely weren’t going to find on Amazon. This is where REAL TREASURES live.
Cobbler’s Closet
118 S. Main. St., Shawano, WI 54166
(715) 524-3117
Is there anyone on your list that doesn’t need a few fresh pairs of Smartwool or Darn Tough socks? Who wouldn’t! Visit the Cobbler’s Closet and check out their lines of fine footwear. Top-quality shoes and boots are what you’ll find, from Dansko to Spring Step. Think shoes made of real leather with great arch support that will last a loooong time… plus, you can actually try them on… a novel idea these days. You’ll also find moccasins and cozy slippers for the whole family, ready for slipping under the tree.
Dreier Pharmacy & Gift Shoppe
117 S. Main. St., Shawano, WI 54166
(715) 526-2011
While the pharmacy portion of this local business may not seem like a “holiday” destination, let us tell you that the gifts selected by the Dreiers absolutely WILL fit the holiday bill… and, hey, if you have to pick up a ‘script while you’re there shopping the gifts, we all like one-stop shopping, right?! Dreier’s has loads of Wisconsin-proud gear (our fave), baby and wedding gifts, wax melts and candles, apparel, and cozy winter hats, mittens, and the like. Get in there and explore!
Generations
137 S. Main St., Shawano, WI 54166
(715) 524-6232
Did you know that we have a large pro-shop and specialty store in the heart of downtown Shawano? Cheer for your favorite sports teams with apparel and accessories for the entire family, from infant to adult extended sizes. You’ll also find Military and patriotic shirts, caps, pins, decals, flags and more for the Veterans on your list.
Martin Jewellers
148 S. Main St., Shawano, WI 54166
(715) 526-2030
Looking for a treasured Christmas gift? Martin Jewellers is ready to help you select a gift that your loved one will carry with them forever, from bridal and anniversary occasions to Christmas and birthdays. They also have a collection of estate jewelry that’s tons of fun to look through. Come to Martin’s and let them dazzle you with diamonds and other fine jewelry for this season and beyond.
Off The Wall Art Studio & Gallery
122 S. Main St., Shawano, WI 54166
(715) 524-8810
Fine art and hand-crafted gifts are what you’ll find at Off The Wall, along with a few other intriguing surprises in the mix. Owner Tamara Magee can tell you the story of each artist and the work you’ll find in her gallery, which ranges from the deeply colorful, feminine oil paintings of Shanti Bennett to the ethereal bronze sculptures of David Aschenbrener. If you seek a unique, personal, locally-made gift, this is a place not to be missed.
Old Glory Candy
108 E. Division St., Shawano, WI 54166
(715) 526-3253
Shawano is lucky to have this old school candy shop. Old Glory makes their own fudge, which is a fresh, creamy knock-out every single time. They also have the classic wall of bulk candy, plus novelties like edible legos and tons of gummies, Jelly Belly gourmet jelly beans, fancy handmade chocolates, and vintage candies that will time warp you back to the 80s and beyond. We can practically feel the orange Zots fizzing on our tongues just thinking about it. Stuff your stockings HERE.
R. Franklin’s Clothing
109 S. Main. St., Shawano, WI 54166
(715) 524-6100
Looking for a thoughtful gift for the man in your life? Come to R. Franklin’s and you’ll find no graphic tees, here. This new menswear store features upscale men’s clothing, polos perfect for the links, and fresh takes loungewear and men’s casual. Of course, they can always help you find socks and a tie for dad, too!
The Stock Market
103 S. Main St., Shawano, WI 54166
(715) 201-1111
When you enter the Stock Market, you can be sure of two things: 1. You’re about to buy gifts that will be fully appreciated by the recipient. 2. You’re about to impulse buy some amazing picks for your own holiday table, like sweet, rich Appalachian Sippin’ Cream (trust us) or tender, mellow Nueske’s Applewood Smoked Duck Breast. The offerings at the Stock Market include craft liquors, oils and vinegars, and all manner of tasty treats and sips
‘Til The Cows Come Home 
154 S. Main St., Shawano, WI 54166
(715) 201-1333
Featuring charming farmhouse décor, jewelry from local artisans, hand-painted signs, a wide variety of toys, games, puzzles, and home furnishings, ‘Til The Cows Come Home has a variety of holiday-appropriate gifts for the country-at-heart.
Tumbleweed
203 S. Main St., Shawano, WI 54166
(715) 201-1400
From loungewear perfect for the lake to enough fringes and flannel to delight any country gal, Tumbleweed is simply a fun place to shop. The owner and staff are cheerful and ready to steer you towards a perfectly cute (or cozy) holiday outfit… or perhaps a hot new pair of boots from brands like Corral and Twisted X. Accessories, jeans, tops, and more are waiting for you, so if you’re a lover of country – or comfy – head to Tumbleweed.
We would love to have you shop our town this holiday season. Come and see us in Shawano Country!
…last but FAR from least, please consider giving gift certificates for the holidays. Shawano Country boasts a wide variety of salons & spas, restaurants, and theaters – even tattoo parlors – that offer gift certificates. Here’s a handy link to a gift card shopping cart for Shawano Country businesses: https://www.shawanocountrygiftcards.com/